Customer Analytics: Milkshake
Product Discovery / UX / UI Design
Before release
Problem
Many of our users are affiliates and small business entrepeneurs who face the challenge of turning their passion into profit. Currently users can access analytics for their page views and link clicks. However, this limited analytics makes it difficult for them to learn more about their customers and how to optimise their content and product performance.
Hypothesis
We hypothesised that providing more analytics would help our users better understand their customers, inform their content creation strategy and subsequently increase user retention.
Solution & Results
Reach out for solution details and initiative results.
After release